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Channel: Content Marketing Institute» Mark Schaefer
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How to Use the Social Web For Content Marketing (It’s About More Than...

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To...

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How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content. Micro-content is different from creating content such white papers, case studies and...

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